Meet your new favourite gin.

The world’s prettiest gin just walked into the party and yes, she brought snacks.

Distilled with love in Canada,
Joie de Vivre Pink Gin
is not just a gin - it’s a vibe.
And we didn’t just make a spirit.
We bottled a feeling.

(and yes, she’s really that cute.)

Bursting with lush raspberries, tart cherries and bright citrus, this vibrant pink gin is smooth, flavourful and wildly fun.

It stays pink when poured, and every sip captures the joie de vivre - the simple, sparkling joy of living. Because every day, and every pour, should feel like a celebration.

A woman in a pink suit smiling and standing on a yellow stepladder in a brewery, surrounded by large stainless steel brewing tanks.

A Love Story in A Bottle

(Why we made this)

Our founder Tory, believes life tastes better when it’s full of colour. After a safari sundowner turned into a spark of inspiration (and a very cute love story), she set out to bottle joy, with a twist.

The result? A luscious pink gin crafted with women in mind, and made to be sipped with style. It’s your go-to for girls’ nights, golden hours, first dates, weddings, breakups, makeups, and just-because moments.

Sip Sip Hooray

Cocktail recipes that bring the pink party energy

A pink cocktail with a lemon twist garnish in a coupe glass on a light background.

The Joie French 75

Two glasses of pink cocktails with lime and grapefruit slices on a white marble surface, along with a halved grapefruit and a green chili pepper.

Our Signature Pink G&T

A white surface with halved blood oranges, a small jar of pink fruit spread with a spoon, pink and white rose petals, and small sprigs of thyme scattered around and pink cocktails.

The Blush Royale